Hey B, happy hump day! How’s your week going so far??
The VLB office is buzzinggg with excitement and I wanted to share with you why!
With our upcoming launch this Thursday at 7PM PST, I’m here to remind you that I know taking up new spaces can sometimes be nerve-wrecking, but no matter how nervous or scared you may be, you will grow through it and come out of it even stronger. Braver.
Viva La Bonita was born in 2012 with only a few hand-printed jackets, tees, and jerseys created in Rachel’s bedroom at her childhood home. From there, VLB has grown and flourished to heights that we only dreamed of. Slowly, with the addition of new collections from accessories to home decor, Bonita knew what she had to do…break into unfamiliar spaces with a new product: The Bonita Knit Cardigan.
The Bonita Knit Cardigan is now a part of our latest collection, The Bonita Era. It took VLB over a year to perfect the ideal Bonita cardigan going back and forth with samples and designs until we achieved a heavy weight, knit cardigan with our signature BONITA all-over print.
The Bonita Era is a step towards our future and we're beyond excited to see where we go as we step into a new space of the fashion industry. We've had so much fun designing and shooting this project and can't wait for you to get your hands on it (if you haven’t already)!
We are excited to see where this new journey takes us, and we hope you will continue to follow along with us as we grow Viva La Bonita into the brand of your dreams.