When we dropped our Bonita apron earlier this year we were hyped to see the Bonita Squad in action. Mujeres in motion, from the creatives tolascocineras. Wherever they made magic, Viva La Bonita had their back. We met a few of these Bonitas andwerealized just how much we inspire each other, passing on thatjefa-type vibe just by being our true selves.
We all have a story to tell, talents to share, dreams to chase,mujeresgoing places at our own pace. But together, we’re going. Our journeys from dream to realityaremore alike than we think. Our dreams are all born from passion, we all struggle with doubts, but when we believe in ourselves and we persevere through thependejadas(bullshit/drama/etc.), those dreams are possible. We walk our paths, we fall down and get up and when we keep it pushing we win.
We share more than ourDream Big Mija energy or that Allergic to Pendejadas mindset, we share strength. That’s true for the whole squad, from the bosses about their business, to the Bonitas career-climbing, to abuelitas dishing wisdom from the dinner table. We come from a similar background, just like the 4 Bonitas featured here. As a community, as a B Squad, we share the magic to inspire and be inspired, if we experience similar struggles then why not similar success?
Director: Alexander Cobian DP: Cristian Lopez First AC: Amir Rose-Aminifu Photographer: Jamie Hurtado Sound: Rich Harvey Editor: Cesar Encalada Creative Direction : By Bonita Art Wall: Red Ortiz / Alfredo Tovar Sr Marketing Assistant : Marissa Gonzalez Article Writer : Ryan Rodriguez