Hi Bonita! 

We are so excited to finally be releasing our BONITA Squad collection this Friday 6/11 at noon. So much thought, love, and energy has gone into the pieces and I hope you love them just as much as we do.

Like with every collection, there’s an intention. Let me fill you in on a little back story of why the BONITA Squad Collection is so important to me and the brand. 

My OG Bonitas will once remember Viva La Bonita as KULTURE LA. My very first “BONITA” Branded piece was this baseball tee that I would heat press my logos onto. My Bonitas were able to add a custom text and number to the back of their jersey to make it their personalized BONITA jersey. It was a lot of work and lessons were learned. These were the days that made me and the brand who we are now. All of the grit and grind that came with building a brand are steps I couldn’t skip. Driving to DTLA to get shirts in bulk on my days off, heading home and cutting out vinyl in my grandmas living room then heat pressing the logos onto the tee, waking up the next day heading to my day job day dreaming about the day my brand would be my full time job. (That didn’t happen until 5 years later...) 

Although, my days were long and the day of quitting my job seemed unreal, I never gave up. I had my BONITA Squad. The girls who supported the brand. Not just monetary but they liked, commented, and shared our content. I knew I had something special that I couldn’t quit on. 

I’ll keep it short and sweet. A lot has happened in between. But with hard work, dedication, and a lot of faith.. we are here now. Debuting our official BONITA Squad Collection. With a...you guessed it, A BONITA Baseball Jersey. The first launch will feature a super fly, embroidered, BONITA Baseball Jersey with the matching BONITA Squad Drawstring Short. The pieces will be available in size S-3X! 

As always, thank you for being here, BONITA. Without your support we would not be where we are today. 

Much love,

Rachel